LinkedIn, also known as the network for professionals is a very powerful network that is quickly growing in popularity with 120-million world wide users. This network is by far the most different from Twitter and Facebook, attracting a much older, and typically more educated user base. Many users find it difficult to learn the network at first, due to it’s professional atmosphere and intimidating user base. Although, after spending a little time learning how to navigate the site and see results of the groups it quickly becomes a favorite among many professionals including business owners and managers. It is also allows excellent reach to the decision makers of companies because of this professional setup. Below is additional information on the typical LinkedIn user.
Average Age: 43 (as of end 2010)
Average Annual Income: $109k (as of June 2011)
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