Don't abandon Traditional Media

I read a great post regarding the need to continue using traditional media rather than investing all marketing efforts in Social Media on Drury University's Social Media Certificate web site.

The author, Dr Jonathan Groves, makes a great point when he suggests that Social Media should be part of a broader marketing strategy that also includes traditional media.

There's a lot to think about with Social Media campaigns (consider the graphic below). However, traditional media sources still boast the largest number of consumers and should not be neglected.